Can You Trust Car Dealer Google Reviews?
For several years, we’ve been successfully building relationships with better dealers around the country, and using this evaluation method we’ll share with you today, we’ve referred car buyers to these better dealers and had many great outcomes!
The bottom line, our better dealer review process involves the use of evaluating dealers based on Google reviews, and we think you should do this, too! This technique involves not only looking at the raw score the dealer has accomplished, but also the number of reviews they have. The more reviews they have, the more reliable the information is. Also, if there are no recent good reviews, that’s a red flag to us. Why? Because a consistently better Dealer creates something known as a raving fan club by the professional and courteous way they treat their customers. Previous customers love to sing their praises!
#1 is the overall raw Google review score which MUST be 4.4 or higher. If it’s 4.5, 4.6 or 4.7, that’s even better. If the score is below 4.4, we pass over the dealer. Better Dealers consistently get high scores which bring their average up quite high, and we’re looking for consistently good service. Now, it’s not to say a dealer with a high average score won’t have a bad review or two. Read them, and see how the business responds!
#2 The more reviews the better. If a dealer has been around for a while, there’s no way they’d only have 25-50 reviews for example. Also, that small of a number of reviews can easily be faked, by having every employee in the company review the dealership with a high score. When I see that, I automatically pass. At minimum, it has to be several hundred reviews, and more than a thousand is even better. Thousands of reviews combined with a high review average is a GREAT sign
#3 Read some of the reviews. Look for recent posts, and check each review for details of how the purchase went. Not only are the details important to us, we are also looking for the names of the people involved. An honest good review of an actual dealership customer always names the person or persons involved. If you like what you read about the person, look them up on the dealership website and say, “I saw you had a great experience with Katy recently. I’d like to talk to you about… “ that salesperson will be very impressed that you did some homework, and will be very inclined to give you the same kind of experience.